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Marketing Network

The field marketing activities are coordinated through a network of Regional Offices located in 11 strategic centers of the 5 Southern States, viz., Andhra Pradesh, Karnataka, Tamilnadu, Kerala and Pondicherry.

MFL has a team of well experienced, dedicated and professionally qualified marketing officers, who market the VIJAY products thru well established dealer network numbering around 5785, Co-operative Marketing Federations of respective States, Agro Industries Corporations and other Institutions.

Thus, MFL has well spread retail outlets encompassing private, co-operatives and Agro Kendras for wider reach and better market penetration of its products.

Regional Offices

Trichy

S.Durai Pandian,
Regional Manager

Door No.18, First Floor,
Alamelumangai Street,
Jeya Nagar, KK Nagar Post,
Trichy - 620 021

9994335477

0431-2352251

0431-2352251

mflrotry@gmail.com

Salem

P.N.Palaniappan,
Regional Manager

115/1, Lakshmanan Nagar,
Azhagapuram,
Salem – 636 016

9994337856

0427-2443900

0427-2443900

mflroslm@gmail.com

Madurai

R.Sivakumar,
Regional Manager

2/256, Rengasamy Street,
2nd Main Road,
Gomathipuram,
Madurai – 625 020

9894605225

0452-2585377

0452-2585377

mflmduown@gmail.com

Vellore

R.M.Ramashetti,
Regional Manager

29, I Floor,
7th East Main Road,
Gandhi Road,
Vellore - 632 006

9986040920

0416-2249569

0416-2249288

mflrovel@gmail.com

Vijayawada

V.Balaram
Regional Manager, Chief Manager

Door No. 5-56-8, Flat No. S3
Lakshmi Apartments,
RamineniStreet, Patamata,
Vijayawada - 520 010

9490163014

0866-2491064
0866-2491864

0866-2491064

mflrovja@gmail.com

Kadapa

Uma Shankar Naidu,
Regional Manager

Door No. 2/258, 1st floor,
Balaji Nagar,
Kadapa – 516 003

9490163001

08562-244897
08562-249708

08562-244897

mflrocdp@gmail.com

Hyderabad

B.E.Eshappa,
Regional Manager

D.No.11-5-338,
Bazarghat Road,
Redhills, Lakdi-ka-pul,
Hyderabad - 500 004

9491449846

040-23316155

040-23316155

mflrohyd@gmail.com

Bangalore

C KencheGowda,
Chief Manager

168/C, “VAIKUNDA FIRST CROSS”
1st Block, 3rd Phase,
Banashankari, 3rd Stage,
Bangalore - 560 085

9962078948
8762766948

080-26423562

080-26423562

mflroblr@gmail.com

Davanagere

M.Janappa,
Regional Manager

342/2, I Floor,
Srinivasa Complex, II Main Road,
Near Stadium, PJ Extension,
Davanagere – 577 004

9986040909

08192-256074

08192-256074

mflrodvg@gmail.com

Bellary

C.Suresha,
Regional Manager

Sri Lakshmi Venkateswara Nilaya,
No.3, Ward No.25, II Cross,
Shastri Nagar,
Bellary - 583 101

9886771032

08392–268248

08392–268248

mflrobly@gmail.com

Cochin

D.Anilkumar
Regional Manager

A6, Bhaskar Apartments,
Narayanan Asan Road,
Ponnurunni, Vyttila,
Ernakulam

9447210581

0484-2102279

0484-2102279

mflrochn@gmail.com

Delhi

Saurabh Sharma
Liasion Office

MFL, New Delhi Office,
Flat No C-43, Ground Floor,
Green Park Main,
New Delhi 110016

+91 098100 77986

mfldelhioffice@gmail.com

Product Placement

The most critical aspect of Marketing and Distribution is making available to the farmers, Right product at Right time and at Right place. Since fertilizer production is continuous and consumption is seasonal, product movement, storage and delivery assume great significance.

In order to fulfil this onerous task, MFL has established a network of around 80 field warehouses utilizing the services of Central / State Warehousing Corporations and Private Warehouses. MFL also has the facility to deliver stocks from Plant gate to Farm gate, to ensure availability of fresh products to the farmers.

Logistics

In order to exercise cost effective marketing operation, the products are mainly moved to dealers and marketers through Rail and Road and in case of exigencies only, the product is moved to warehouses and consequently to dealers/marketers.

Movement through point-to-point Jumbo Rakes is resorted to on a ‘need’ basis, for reaching the products to distant locations at the shortest time. To facilitate immediate loading into wagons, MFL has its own railway siding at the Plant site. Movement of fertilizers is meticulously planned in close coordination with market requirements and production through the judicious mix of Road and Rail transport.