The field marketing activities are coordinated through a network of Regional Offices located in 11 strategic centers of the 5 Southern States, viz., Andhra Pradesh, Karnataka, Tamilnadu, Kerala and Pondicherry.
MFL has a team of well experienced, dedicated and professionally qualified marketing officers, who market the VIJAY products thru well established dealer network numbering around 5785, Co-operative Marketing Federations of respective States, Agro Industries Corporations and other Institutions.
Thus, MFL has well spread retail outlets encompassing private, co-operatives and Agro Kendras for wider reach and better market penetration of its products.
The most critical aspect of Marketing and Distribution is making available to the farmers, Right product at Right time and at Right place. Since fertilizer production is continuous and consumption is seasonal, product movement, storage and delivery assume great significance.
In order to fulfil this onerous task, MFL has established a network of around 80 field warehouses utilizing the services of Central / State Warehousing Corporations and Private Warehouses. MFL also has the facility to deliver stocks from Plant gate to Farm gate, to ensure availability of fresh products to the farmers.
In order to exercise cost effective marketing operation, the products are mainly moved to dealers and marketers through Rail and Road and in case of exigencies only, the product is moved to warehouses and consequently to dealers/marketers.
Movement through point-to-point Jumbo Rakes is resorted to on a ‘need’ basis, for reaching the products to distant locations at the shortest time. To facilitate immediate loading into wagons, MFL has its own railway siding at the Plant site. Movement of fertilizers is meticulously planned in close coordination with market requirements and production through the judicious mix of Road and Rail transport.