Marketing Network
The field marketing activities are coordinated through a network of Regional Offices located in 11 strategic centers of the 5 Southern States, viz., Andhra Pradesh, Karnataka, Tamilnadu, Kerala and Pondicherry.
MFL has a team of well experienced, dedicated and professionally qualified marketing officers, who market the VIJAY products thru well established dealer network numbering around 5785, Co-operative Marketing Federations of respective States, Agro Industries Corporations and other Institutions.
Thus, MFL has well spread retail outlets encompassing private, co-operatives and Agro Kendras for wider reach and better market penetration of its products.
Regional Offices
S.Durai Pandian,
Regional Manager
Door No.18, First Floor,
Alamelumangai Street,
Jeya Nagar, KK Nagar Post,
Trichy - 620 021
0431-2352251
P.N.Palaniappan,
Regional Manager
115/1, Lakshmanan Nagar,
Azhagapuram,
Salem – 636 016
0427-2443900
R.Sivakumar,
Regional Manager
2/256, Rengasamy Street,
2nd Main Road,
Gomathipuram,
Madurai – 625 020
0452-2585377
R.M.Ramashetti,
Regional Manager
29, I Floor,
7th East Main Road,
Gandhi Road,
Vellore - 632 006
0416-2249288
V.Balaram
Regional Manager, Chief Manager
Door No. 5-56-8, Flat No. S3
Lakshmi Apartments,
RamineniStreet, Patamata,
Vijayawada - 520 010
Uma Shankar Naidu,
Regional Manager
Door No. 2/258, 1st floor,
Balaji Nagar,
Kadapa – 516 003
B.E.Eshappa,
Regional Manager
D.No.11-5-338,
Bazarghat Road,
Redhills, Lakdi-ka-pul,
Hyderabad - 500 004
C KencheGowda,
Chief Manager
168/C, “VAIKUNDA FIRST CROSS”
1st Block, 3rd Phase,
Banashankari, 3rd Stage,
Bangalore - 560 085
080-26423562
M.Janappa,
Regional Manager
342/2, I Floor,
Srinivasa Complex, II Main Road,
Near Stadium, PJ Extension,
Davanagere – 577 004
08192-256074
C.Suresha,
Regional Manager
Sri Lakshmi Venkateswara Nilaya,
No.3, Ward No.25, II Cross,
Shastri Nagar,
Bellary - 583 101
08392–268248
D.Anilkumar
Regional Manager
A6, Bhaskar Apartments,
Narayanan Asan Road,
Ponnurunni, Vyttila,
Ernakulam
0484-2102279
Saurabh Sharma
Liasion Office
MFL, New Delhi Office,
Flat No C-43, Ground Floor,
Green Park Main,
New Delhi 110016
Product Placement
The most critical aspect of Marketing and Distribution is making available to the farmers, Right product at Right time and at Right place. Since fertilizer production is continuous and consumption is seasonal, product movement, storage and delivery assume great significance.
In order to fulfil this onerous task, MFL has established a network of around 80 field warehouses utilizing the services of Central / State Warehousing Corporations and Private Warehouses. MFL also has the facility to deliver stocks from Plant gate to Farm gate, to ensure availability of fresh products to the farmers.
Logistics
In order to exercise cost effective marketing operation, the products are mainly moved to dealers and marketers through Rail and Road and in case of exigencies only, the product is moved to warehouses and consequently to dealers/marketers.
Movement through point-to-point Jumbo Rakes is resorted to on a ‘need’ basis, for reaching the products to distant locations at the shortest time. To facilitate immediate loading into wagons, MFL has its own railway siding at the Plant site. Movement of fertilizers is meticulously planned in close coordination with market requirements and production through the judicious mix of Road and Rail transport.
