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Marketing Highlights

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Marketing Highlights

  • On the marketing front, it is proud to state that MFL has sold 4.73 lac MT of Neem coated Urea during 2017-18, as against the previous year’s sale of 4.36 lac MT. The market share of Vijay Neem Coated Urea in MFL marketing territory has increased from 8.35% to 9.13% when compared to previous year.
  • MFL glad to say that the best ever fertilizer sale of 5.47 lac MT was achieved both for Vijay Neem Coated Urea and Vijay Complex put together in recent years.
  • MFL has sold 83 MT of Biofertilizers and also traded 60.12 KL of eco-friendly Neem Pesticides during 2017-18.
  • As a part of “Swachh Bharat Mission”, MFL sold 8620.05 MT of City Compost against DoF target of 7500 MT during the year 2017-18 and CPLY of 1705.88 MT. MFL proud to say that it stood fourth position in terms of City Compost sale in All India Level.
  • In pursuance to the Prime Minister’s mission on empowering the farmers vide Supportive Schemes & Education on farming techniques, MFL has established “Kisan Suvidha Kendra” at Gangavathy and Shimoga in Karnataka during last year. Apart from selling agricultural inputs, farmer services like soil sample analysis and recommendation of fertilizer dosage based on soil test report, educating the farmers on weather, crop insurance and other improved farm technologies were offered.
  • As per DOF directive, the entire marketing territory of MFL is under Direct Benefit Transfer (DBT) scheme effective 1st January 2018. Being a Lead Fertilizer supplier for Andaman & Nicobar, as a special assignment, MFL has trained the Depot In-charge officials of Agricultural Department on DBT and completed the installation and deployment of PoS machines in Andaman & Nicobar Islands during November 2017.